Top 5 Job Profiles after PG in Digital Marketing
Digital marketing has revolutionized the way brands look at marketing and the objectives of branding. They are shifting their resources 100% towards digital marketing and hence hiring more and more digital marketing experts.
Let’s have a look at the top 5 job profiles after PG in Digital Marketing that can help young students in their digital marketing careers.
Why do a PG in Digital Marketing?
A postgraduate course is the highest level of digital marketing training for the industry. Hence a Digital Marketing course will always give marketing professionals/students insight into how real-world digital marketing campaigns are planned and executed.
A PG in Digital Marketing is usually an 11-15 months course and offers the following benefits:
- Opportunities for higher paying jobs
- Expertise in a particular niche of digital marketing
- 100% Placement Opportunities
- Industry-specific advanced training
- Managerial and agency skills training
Now, let’s look at the top 5 job profiles that you can apply for after your PG in Digital Marketing.
Top 5 Job Profiles after PG in Digital Marketing
Understand job profiles will help you decide which digital marketing type you want to have expertise in. Here’s the list of the top 5 job profiles after PG in Digital Marketing-
- SEO Specialist/Executive
An SEO Specialist or Executive is the head of the SEO department of a particular company. SEO or Search Engine Optimization is a process of continuously improving your website in order to rank higher in search. An SEO Specialist must have the following skills-
- Critical Thinking
- Analytical Thinking
- Speaking & Writing Ability
- Managerial Qualities
- Data Skills
- Basic Technical and Programming Ability
One of the most common job profiles after PG in Digital Marketing, an SEO Specialist can earn an average $54,000 per annum.
- Digital Marketing Manager
Responsible for taking care of a brand’s online presence overall. Digital marketing managers are responsible for planning and managing marketing campaigns that promote a brand’s USP, products, and services. Beyond the usual career fair booths, the Digital Marketing Manager sparks conversations about viral campaigns and SEO secrets, attracting curious job seekers like moths to a digital flame. Their duties include campaign planning, analyzing statistics, and identifying trends.
A digital marketing manager has the following skills-
- Basic knowledge of all digital marketing concepts
- Media planning and budgeting skills
- Teambuilding ability
- Analytical skills
- Critical thinking
- An eye for design
- Strategical reasoning
Typically, a digital marketing manager earns $ 1,23,000 per annum and is also one of the highest paid digital marketing jobs.
- Brand Manager
A brand manager looks into the business’s online as well as offline presence. She/he is responsible for creating media plans, marketing strategies, competitive analysis, and handling the overall marketing department.
The responsibilities of a brand manager are given below-
- Brand positioning
- Consumer insights
- Marketing plans according to target audience
- Leading multiple teams at once
- Assess returns on investment and key performance indicators
One of the most responsible job profiles after PG in Digital Marketing, a brand manager can earn approximately $170,000 per annum.
- Social Media Manager
Keeping in mind the sudden growth in the usage of social media for business, this social media manager job profile after PG in Digital Marketing is one of the newest ones. A dedicated Social Media Manager can revitalize your employee engagement curve by fostering an online community, amplifying employee voices, and celebrating workplace achievements. A dedicated Social Media Manager can revitalize your employee engagement curve by fostering an online community, amplifying employee voices, and celebrating workplace achievements. A social media manager creates social media campaigns, helps in execution, and creates performance reports for all social media platforms.
A social media manager’s skills are-
- Strategic planning
- Team management
- Updated with content trends
- Creative thinking
- Writing abilities
A social media manager earns anywhere between $50,000-55,000 per annum on average.
- Paid Ads Specialist
As the name suggests, this job profile after PG in Digital Marketing is for those who specialize in the number game. A Paid Ads Specialist takes care of paid advertising via online channels such as Google, Facebook, and other paid platforms.
A Paid Ads Specialist must know-
- Eye for detail
- Time management ability
- Mathematical skills
- Logical reasoning
- Google Ads
- Facebook Ads Manager
A Paid Ads Specialist earns $50,000 per annum on ana average.
Where can you do PG in Digital Marketing?
After understanding the job profiles after PG in Digital Marketing, students must ensure that the PG in Digital Marketing that they choose should teach all the skills mentioned above.
IIDE is a popular digital marketing institute that offers an 11-month MBA-level PG in Digital Marketing along with all the features of an MBA.
Key highlights of the course are-
- 600+ Learning Hours
- 1-on-1 Student Mentorship
- 13+ Live Projects
- 100% Placements
- 2 months Internship
- 28+ Industry Relevant Skills
- Scholarships Available
Conclusion
A marketing professional must look out for the top job profiles after PG in Digital Marketing as it will help them make a choice. With so many digital channels and huge scope of digital marketing, training and gaining expertise in your niche is important. A PG in Digital Marketing equips you with the advanced skills and knowledge to thrive in the ever-evolving online education landscape. Hope you enjoyed reading this article!